Do renovations before selling actually pay off?

Insight

When it comes to renovations before selling, most people know there’s no one-size-fits-all formula, but the consensus is leaning toward restraint. The top response was “only small, strategic updates,” followed by “yes, if they help the property stand out.” This reflects a shift from sweeping remodels to focused improvements that balance cost, return, and market relevance.

In South Florida’s mid to high-end market, presentation matters, but buyers are equally savvy. Overspending on renovations rarely guarantees top dollar, especially when buyer preferences can vary dramatically. What truly resonates is intentionality: updates that enhance first impressions, correct clear flaws, or elevate the home’s value in comparison to the comps.

What Most People Miss

Sellers often underestimate how powerful small improvements can be, not just visually, but psychologically. A home that feels move-in ready, even with modest upgrades, makes buyers feel confident and motivated. Thoughtful touches like fresh paint, updated lighting, or professionally styled rooms can create emotional appeal that outperforms larger investments.

These updates don’t just make the home look good, they send a signal: this home won’t last. That sense of urgency can strengthen buyer interest and improve negotiation dynamics. And beyond cosmetic changes, sellers should also consider neutralizing bold decoration, strong odors, or heavy personalization when possible. Clean, fresh, and depersonalized presentation helps buyers envision themselves in the space, and makes the home feel more universally appealing.

Header image courtesy of Ivette Thomas. 155 Ocean Lane Dr # 413, Key Biscayne, FL. View property here.

_{Poll conducted across Fortune Christie’s social media platforms in 2026. Responses include buyers, sellers, and agents.}