What do you think is the #1 reason real estate deals fall through?

Insight:
The most common deal-killer? Financing problems. Despite all the prep work that goes into getting a buyer qualified, financing remains the least predictable part of the process—especially in a climate where interest rates, appraisal gaps, and lender requirements are moving targets.

While inspection issues and negotiation breakdowns ranked lower, they’re still notable, as is the 10% who cited last-minute mind changes—often overlooked but very real in emotionally charged transactions. When stakes are high and timing is tight, even small missteps can cause a deal to unravel.

What Most People Miss:
Deals fall apart more often from financing uncertainty than anything else—and yet, most sellers focus only on the offer price. Pre-approval isn’t a guarantee, and financing isn’t just about the buyer. If a property doesn’t appraise or meet the lender’s standards, the deal can collapse—even if the buyer is willing to pay more. This is especially common with properties that are overpriced or have issues flagged during appraisal. It’s a clear reminder that pricing above the market is a risky strategy at various steps of the selling process—it can stop a deal from closing altogether. Vetting both the buyer’s strength and how your home will stand up to lender scrutiny is key to keeping the deal alive.

Would buyers accept a lower ROI to own a more unique property that’s easier to sell?

Insights:
Most respondents were willing to accept a lower ROI in exchange for owning a unique property that’s easier to resell. It’s a reminder that smart investing isn’t just about maximizing income during ownership—it’s also about securing a solid exit. A standout property can attract buyers faster, hold its value better during market shifts, and provide peace of mind when it’s time to exit the investment.

Some investors focus solely on current yields, but the results of this survey highlight the importance of balancing immediate ROI with future marketability. In real estate, “we’ll deal with it when we get there” isn’t always the best strategy; how quickly and confidently you can sell can ultimately define your investment’s true success.

What Most People Miss:
ROI only matters if you can actually cash out. A property with a slightly lower annual return but higher buyer demand can end up being the smarter investment. Smart investors weigh both yield and liquidity—because sometimes, the best return is knowing your asset won’t sit on the market when you’re ready to move on.

Header image courtesy of Alejandra Anzola. 4100 Kiaora Street, Miami, FL. View property here.