Inside the Mind of Buyers and Sellers: Investing in the Home You Own

Inside the Mind of Buyers and Sellers: Investing in the Home You Own

Inside the Mind of Buyers and Sellers: Investing in the Home You Own

Inside the Mind of Buyers and Sellers: Investing in the Home You Own

When putting money toward your home, what would you prioritize?

Insights

Half of respondents chose paying down the mortgage, twice as many as renovating or upgrading the home. Building a reserve for major repairs received 17%, while only 8% preferred to wait and invest when preparing to sell. The results suggest that homeowners may see strengthening their financial position in the property as a higher priority than making additional improvements to it.

That choice can also be financially sensible. Paying down a mortgage directly increases the homeowner’s equity, while improvements may make a home more enjoyable or desirable without necessarily adding an equivalent amount to its resale value. Investing in a home does not always mean changing the property itself; sometimes it means increasing how much of it you own.

What major home upgrade would you choose?

Insights

The kitchen led with 39% of the vote, followed by outdoor living space at 28%. A write-in bathroom upgrade was significant enough to include at 17%. Together, kitchens and bathrooms accounted for more than half of responses, while adding an extra room and creating a better gathering space attracted considerably less interest.

Kitchens and bathrooms are among the most functional spaces in a home, and renovating them can also involve some of the most complex and costly work, including plumbing and electrical systems. What is more revealing is what competed with them: outdoor living. Nearly three in ten respondents chose improving their outdoor space, while only 6% chose creating a better gathering space indoors. In South Florida, outdoor space is not simply an amenity; for many homeowners, it functions as part of the living and entertaining space itself.

Header image courtesy of Jordan Lederman. 160 Marina Bay #PH3, 160 Isle Of Venice Drive, Fort Lauderdale, FL. View property here.

Poll conducted across Fortune Christie’s social media platforms in 2026. Responses include buyers, sellers, and agents.

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